Open top menu

There are few places in the world as exhilarating and fun to live in as London. No mode of transport complements the fast-paced London lifestyle more than an exotic supercar. Londoner’s are notorious for living life in the fast lane and the occasional outing in a luxury car helps reaffirm this image and reconnects you to the soul of the city. Supercar hire is becoming a huge business in London where stylish and sporty cars are a permanent fixture on the streets of upmarket areas such as Knightsbridge and Chelsea. London is constantly evolving with new buildings, new nightspots and new trend-setting fashions appearing, and the situation is no different with choosing fashionable modes of transport.

It’s difficult to pinpoint a specific thing that makes London so special. It has an urban sensibility that can be found in its world-class museums, galleries and restaurants that co-exist with its innovative architecture and sensational street art. London is a key player in terms of culture, sports and the arts with massive international events such as the 2012 Olympics taking place alongside quintessentially British events like royal weddings and jubilees. Brits love to be on the move, whether that be in daily life or in participating in national events. Naturally, supercar hire goes hand in hand with such a fast-paced lifestyle and the popularity of TV shows like Top Gear is testament to the fact that British people love sports cars.

Affluent locals are now choosing supercar hire in London as the perfect way to let off some steam. It’s a wonderful way to experience pure luxury and opulence without having to commit to maintenance costs and parking fees that ownership brings. Alternatively, some people hire supercars with the philosophy of ‘try before you buy’, which is probably a wise choice when paying such vast sums. Hiring a supercar and testing it out on the streets you frequent on a daily basis is a great way to know if it suits you and figure out the best car for your needs if you’ve narrowed the selection down to, let’s say, a Lamborghini and a Ferrari.

Supercar hire in London is also popular with wealthy businessmen who are on work trips or seconded to the UK for a couple of months. Many of these travellers and businessmen are used to driving luxury cars back home, so really this is just continuing a familiar lifestyle for them. Likewise, some locals may not be based in the city year-round and they don’t want the hassle or hefty fees of dealing with garaging a car in two or more locations.

However, some people might just want to treat themselves or their loved ones to a special day out in the city, and renting a supercar is a memorable way to celebrate an important occasion. It’s a great way to make a date more romantic; imagine arriving at a Michelin restaurant in a brand new Porsche or perhaps even a rare classic edition of a vintage sports car. A smart car is also bound to impress business associates or acquaintances when you arrive at gallery openings or other high-profile events. Whether you hire a supercar in London for personal or business reasons, it definitely fits with the spirit of the city and should be on everyone’s to-do list.